Our music Video,digipak and advertisement will be linked by key visual elements. Synergy is very important and often used to promote videos, we will assist us in reaching our 18-24 target audience, it can also help us appeal to other audience.
The blue lipstick is a prime factor being the artist brand image it is featured throughout the video. The blue lipstick represents the idea of being different showing the artist's individuality. This will potentially allow audience members to make reference and identify the artist as its eye catching and memorable key feature here will remind the audience of the artist more easily as it is eye catching.
The original artist Sbtrkt also use synergy throughout their products (album cover, posters, clothing and video) of an iconic mask that can easily be identified, therefore when it comes us creating our synergy products, i hope to achieve something similar using the blue lipstick.
Example of how synergy and brand image is effective..
Just by searching the name 'sbtrkt' on google already mask appear and in the search bar related words pop up, showing how powerful synergy is and the benefits it carries in terms of being identified and standing out.
An iconic mask, used by 'Sbtrkt'.
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