Carole Vernallis observed many music videos in terms of their editing and camerawork, and found out that edits in music videos come across much more frequently than in film/movies. The editing seems to be more in rhythm to the song such as the instrumental drumbeat.
- Definition of continuity editing - "A system of cutting used to maintain continuous and narrative action by following a set of rules". This rule is usually broken in order to draw the viewers attention to whats on the screen, usually the artist.
- The edits used are usually pretty obvious and are expected in order for the video to have an effect. Edits in for example, horror movies are unexpected as they create suspense, each edit will have a meaning whilst in a music video, it is just there to look at.
- The camerawork in music videos is different compared to film. The camera may move in time with the music whilst in film, the camera is usually steady.
In class, we looked at a few music videos and took note of if there was any jump cuts, slow motion, obvious edits, camera moving in time with music etc. and found out that they did follow Vernallis's theory.
In our second task, me and Erik's task was to create a storyboard which contains every single shot used in the music video called "Pow" by Lethal Bizzle for 30 seconds. We found out that there was thirty different shots used in thirty seconds. This meant that there was a cut each second. The reason for this was because the genre for this song is grime in which it is very fast paced. Here below is a preview of our storyboard that we did, and the video for "Pow".
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