Carol Vernallis studied editing and camerawork closely in
music. She recognised that editing was more frequent in music videos than in
film and often fitted with the rhythm of the song.
Here are the main points of
her observation:
- Editing in classic broadcast fiction on TV follow the rules of continuity which music videos break in order to draw the viewers’ attention
- Special effects such as wipes and transitions are common in music videos and can be really obvious to observer when used
- The short time limit of the music videos mean that the jump cuts keep the narrative of the video quick and short but still interesting. For that reason, jump cuts are very popular within music videos
- Master shots (base track) are frequently used to give the video structure. The camera may move in time with the music
An example of a music video that uses special effects is Earthquake by Labrinth which uses futurisitc effects:
An example of a music video that uses jump cuts is Started From The Bottom by Drake which cuts from day time to night
time:
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