Audience

SBTRKT appeals mostly to 18-24 year olds. I can imagine that the electronic music influences the mainstreamers in reference to the Psychographic profile, especially as SBTRKT has influences of garage in it, which was extremely popular around 10 years ago.

This genre of music has quite a niche audience but recently, it has become more mainstream, evident in the increase in popularity for similar artists, including AlunaGeorge and Disclosure. This justifies our choice in targeting the Mainstreamers.

Another Kris Erice, an example for our target audience.