What Are The Functions of a Music Video?
. To Promote the Artist
The soul purpose of the music
video is to promote the artist as the artist is the highlight and the main
ingredient to make record label lots of money.
· To Entertain
Dub-step videos are usually to
entertain. Because their music is dance focused and music the artistdoes not
have to be seen in the music video because the music is the most important
thing.
· To Symbolize Something
Music videos can also be made to
create awareness and symbolize greater or bigger things. The artist might have
a passionate topic or points to make about themselves or the world and will use
the video to virally spread this.
· Representation
Music artists use videos to
represent themselves and create a brand image. These can also sometimes
revolving around portraying a sex as a certain thing. For example in the
genre’s hip-hop and R&B some female artists such as Rhianna represents her
self as a sex object. This has become her unique selling point.
Music Videos also convey the lifestyle and image the artist wishes to portray. Through this it engage the audience, and creates a fan base, which can then develop into merchandise.
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