Looking back at my blogs about synergy i mentioned that i would use the following throughout my production pieces.
(screen shot of previous post) http://candipop13group19.blogspot.co.uk/search/label/Ruth%20Mesfin?updated-max=2013-10-10T03:10:00-07:00&max-results=20&start=40&by-date=false
The two main noticeable items i mentioned during the planning was the;
blue lipstick for the female artist
and the scarf and mohawk for the male producer
I stuck to our initial idea and ensured I used them throughout all of our production pieces.
I was inspired by several current artists from different genres and the way they each uniquely distinguishing themselves from other artists and how it allows the audience to easily recognise them.
Nicki Minaj's explicit clothing and vibrant wigs have allowed her to become an international icon. The wigs and bright colours are used throughout all products relating to her therefore she can change between colours and styles but can still be easily identified.
The iconic 'half shaved' hairstyle inspired by Cassie has become not only become a fashion trend but also her brand image where the hairstyle is used throughout her modelling and music career. The hair style was so influential that it led many fans to follow the trend.
Katy B's medium length red hair, always worn down has become her brand image, where it is used through multiple products such as, music videos, live performances, photo shoots, digipaks, advertisements and interviews. This allows audiences to identify her simple from her hairstyle.
Emile Sande's Hair is another example of how she uses her hair as her brand image. This unique hair style hows the audience to easily identify her.
Often Female artists use their hairstyles and chose of makeup to distinguish themselves;
"SHOW ME YOUR HAIR& ILL TELL YOU WHO YOU ARE"
I wanted to do something similar to create a trend and be different, in a way that would create a fan base.
In our video we used THE BLUE LIPSTICK as the artist's brand image. If i was going to create a digipak and advertisement for the female artist i would use the blue lipstick throughout to link all the products together.
HOWEVER
Because the producer was the actual artist, and the female artist was the feature we had to create a digipak to promote the actual artist. Therefore through just the video the female artist should be able to gain a fan base and also become easily recognisable through the blue lipstick.
Similar to the other female artists that i researched and influenced my decisions, I was also inspired by several current male artists from different genres. And how they are each different and use synergy throughout their production pieces. As i had to create my own digipak and advertisement i wanted to see how male artists from different background uniquely distinguishing themselves.
Little Wayne is one of the most influential rappers besides owning his own record label, his distinctive long dreadlocks and tattoos is how the audience recognise him.
Bruno Mars hair style and hat has become his brand image. This allows the audience to recognise and make connections when they see him else where; such as magazines, featured songs, interviews ect
Michael Jackson was a legend and his name alone was enough for people to know he was, let alone the dancing, his music, hair and fashion. However Michael Jackson also had a brand image that made him most memorable for; The white socks and one white glove was a key form of synergy that allowed an international audience to identify him.
Neyo, also used an accessory to create his brand image and used this throughout in various forms of media and products.
2 Chainz is fairly a new Rapper however through establishing a brand image that became recognisable, the synergy used in all of his products allowed the audience to easily identify him. Jewellery is very popular amongst Rappers, but by specifically wearing 2 chains along with the dreadlocks it made it easy for the audience to recognise him on any product.
Overview
Ive found that male Hairstyles and Accessories is what tends to be their way of creating themselves and separating themselves from other artist, therefore i chose to stick to using The Mohawk hairstyle and black bandana to form synergy across the products i created. The artist wore the scarf and hairstyle throughout therefore i continued to use this on my digipak and poster.
From researching and understanding how Male artists connect to the audience i realised that continuity is KEY! other wise it becomes a one off and the audience wont remember so by sticking to something such as a hairstyle or accessory it is easier to associate it with the artist.
(below is how i used the hairstyle and accessory to link with the video);
SYNERGY -
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