- Promote the artist (gives the artist an image)
- To sell the song as a single and make lots of money!!
- They can be used to establish a fanbase
- They could be used to advertise merchandise! for example the opening to this song, there is a young woman singing and wearing a jumper with the letters 'TDE' on it which stand for "Top Dawg Entertainment' one of the leading artists record label. The example video.
This is a great way to advertise because then this happens; they can make money by promoting themselves, their music and any merchandise while also increasing their fan base as they arent only releasing tapes online that not everyone will be able to find or access.
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| I could look happier but I was tired :( |
Another function of a music video could be to get an important message across that maybe the lyrics of the song might not do too clearly, or at all. Music videos could be used to get important messages to people and raise awareness of certain situations. For example, This video The artist, J. Cole, wanted to raise awareness of an incident that had happened where a young girl was shot dead by a police officer during a raid because of the governments war on drugs. Detailed explanation
These are just some of the many different functions a music video can have.
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